Rohlik Group invests 400 million Euros in automatic fulfilment centres

Rohlik Group ("Rohlik") will install an automated storage and retrieval system (ASRS) in fulfillment centers around Europe, increasing picking efficiency and capacity utilization. Rohlik will launch its first automated AutoStore solution, empowered by Element Logic, with in Munich, Germany.

Approximately €45 million will be invested in automation in the first phase with a total of upwards of €400 million to be invested in further FCs in 2022-2025. This is a continuation of Rohlik’s investment trend as a tech company and part of a rolling improvement and innovation process to become Europe’s best and largest online grocery delivery service.

Threefold increase in picking productivity and 30% more storage space

The AutoStore system has storage bins stacked vertically in a grid and stored in a cubic structure, with the bins retrieved by robots that travel atop the structure on rails, complemented by efficient picking workstations.

This core automation system will deliver a threefold increase in picking productivity and over 30% more storage space in the Munich fulfillment center.

Up to 10 000 products

Rohlik Group dispatches hundreds of thousands of products every single day, which on some days can add up to over a million individual items, Aleš Malucha, Rohlik Group Chief Automation Officer says. It is a mix of ambient and perishable products and, as part of our entire supply chain, they get processed in less than 60 minutes at our fulfillment centers. This automation provides efficiencies that give us an edge on delivering quickly and with the quality expected by our customers. We are now starting to implement the AutoStore system in Munich, and the Shuttle-System will also affect projects in Vienna and Prague for full automation”.

At Knuspr, we are excited to be one of the first online grocers with a highly automated fulfillment system. Streamlining our logistics enables us to act even faster and more flexibly in the future, further accelerating our growth,” says Knuspr’s COO Björn Christian Wolf.

Managing Director Sales at Element Logic Germany, Michael Kawalier adds that the partnership with Rohlik Group, one of Europe’s leaders in online grocery delivery, brings together two teams with an appreciation for and knowledge of the latest technologies and software. Both companies have a similar mindset, which is a necessity for a successful partnership and customer satisfaction.

Rohlik Group will invest upwards of 400 M Euros in automatic fulfillment centers

Rohlik founder Tomáš Čupr emphasizes the importance of this investment: “The robot-assisted fulfillment center in Munich, in combination with our CNG cars and soon to be introduced electric delivery vehicles, is the foundation of our unique strategy where proprietary and sustainable Rohlik technology is used to deliver fresh and top-quality products to customers at home. A challenging but also very exciting project is now becoming reality.”

About Rohlik Group

Founded in 2014 in the Czech Republic, Rohlik Group is one of Europe’s leading online grocery delivery services. Already active in the Czech Republic (, Hungary (, Austria ( and Germany ( with other large cities in Germany to follow quickly. Deploying world-leading technology & logistics to deliver a huge range of quality products (17 000 SKUs+), Rohlik companies offer a 15-minute delivery window with delivery as soon as within two hours of placing an order. The Rohlik family is a data-driven company in everything they do. By owning its end-to-end operations, including having all technology in-house, Rohlik provides a superior customer experience and the freshest food from local farmers and artisans, as well as a broad supermarket selection. The company was funded with EUR 290 million. this year and is profitable, dynamic, and growing rapidly. Rohlik turnover exceeded €300 million in 2020.

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